… on Being a Leadgend ( nope, I didn’t spell it wrong )

If you’re in business today, if you have friends, if you create a flow in your life in any way— really, unless you’re in some kind of vegetative state, you are a leadgend. Not Legend, like Oprah or Nelson Mandela—but a leadgend—a lead generator. I’m convinced we either lead generate or we are dead. Think of it this way.. To create friendships, you start by creating a pool of people around you, by getting to know them and allowing them to know you. The knowingness develops and you make way for a friendship—it starts slow, and grows, the experiences and connections build upon themselves and before you even realize it you’ve got yourself a friendship. Unless you just finished reading Zig Zigler, you probably didn’t even consciously set out to create a new friendship, but you really did lead generate until you found one. Think of all the leads you went thru before one of them turned into a friendship. In fact, some numbers driven analytical sales guy could probably calculate the conversion rate for you— you meet a thousand people, you meet 300 hundred of them a few more times and you convert 2 to real friends. I know, thank God most of us don’t look at it this way, right? Puke. But the truth remains; we’re lead generators in every aspect of our lives– we lead generate for money, for food, for product selection, for friendships, for our spouses, for everything.

I point this out because it’s time for us all to shut up about our inability to lead generate—your ongoing dialogue in your head and your continuous puking of complaints about how you hate lead generation, how you can’t do it, you won’t do it, you’ll quite the business before you do it, you don’t have time to do it, it’s all BS. You’ve been doing it since you were pooping in diapers and it’s absolutely inherent in who you are and how you navigate the world. Period. That’s it.

And, you can’t make it in real estate, or in the business world at all, unless you lead generate, until you recognize you are a leadgend. When I changed my mindset and recognized I’m a legend, I lead generate so naturally that it’s nearly all the time, I allowed my business to double, triple, quadruple because the awareness that I already had the skill gave me the radiance and confidence to do it more and more and more and smarter and smarter and smarter. At starbucks. At the gym. On the plane. On a walk. In a meeting. While doing community service. At the football game. Allllllllll the time. You know why I can do it all the time and nobody even realizes it—why they don’t’ feel sold or marketed to, why they don’t feel like I’m an Amway salesman? Because my definition of lead generation, and, of course, I’m totally convinced it’s the only definition, it totally fricking brilliant and flies totally under the radar. It’s very complex and since you’re still reading, I’ve decided to share my powerful secret with you—get ready; it’s really hard and complicated. In fact, I’m gonna convince Gary Keller to write a 200 page red colored how-to book on it, but, I don’t’ want to burn any more daylight without getting to work, so, I’ll shorten it up for you: Connect with people who can buy a house, sell a house, or refer you to people who can buy a house, sell a house, or refer you to people who can buy a house, sell a house or refer you to people who can buy a house, sell a house or refer you to people who can buy a house sell a house or refer you. And, the really hard part, this is the ultimate secret weapon… when you make the connection, radiate joy and confidence. People are attracted to Joyful confident people and more than 90% of their decision to work with you or not is because they felt your joy and believed in your confidence.

So, when I time block from 9-12 everyday, when I do my 10-50-200 lead generation plan ( 10 new connections a day, 50 a week, 200 a month ) all I’m doing in making connections with people who can buy, sell or refer and when I’m in the connection I’m making sure they feel my joy for life and my unyielding confidence in my ability, in humanity and my authentic desire to help. That’s it. So, when I’m writing this blog—do you feel my joy and confidence? I’ll bet you do. When I write a thank you note, I write it with joy and confidence. Yesterday, to hit my 10, I randomly picked names out of my database, literally like throwing a dart at a wall, and I connected with each of the 10, with no other purpose than to radiate joy and represent confidence — confidence in my ability to help them, confidence in society, in the community, in the market, whatever. That’s it. In those connections, people are naturally compelled to hang with me, do business with me and connect others with me. It’s fool proof. It works, not usually, but always. Period.

I know, it’s really really hard. It will take some time to master it. But I believe in you, I know you can do it. Stop lying to yourself. Stop saying you can’t, or you don’t know how— stop all the BS and recognize you are already a legend, ( get it? A LEADGEND!) and—- All you gotta do is be real, believe, tell the truth, make sure everyone feels it and Do. Good. Work. Now, stop reading and go become a LEADGEND!

Advertisement